eBay Virtual assistants have written various posts for eBayers. Are you new to Ebay? Have you heard of  Markdown manager? According to ebay pages “Markdown Manager – a free promotional feature- developed exclusively for Store owners that helps drive buyer excitement to your listings”.  We at OBVA would like to give an overview about this tool so that you can make use of it to increase your turnover.

What is Markdown Manager?

eBay’s Markdown Manager is a  tool that eBay Store sellers can use effectively when they offer discounts on their items during special periods like Christmas, New Year etc. This tool has a special feature that it  shows both the original cost price and the discounted selling  price . This helps your customer to know how much discount they are getting from your store than from your competitors. Thus, Markdown manager is an effective tool to entice your customers and explode your turnover.

Features of Markdown Manager

• Free to use
• Quick and easy to create sales
• Easy to manage and schedule.
• You can give discounts for specific listings or items or you can apply to all store inventory or fixed price listing
• Free shipping discount can be applied to any listing
• If you have a Basic Store, you can offer discounts for 250 items in a day.  2,500 is the limit for Premium Stores
• 5% to 75% is the range of the sales percentages you may use

Few Limitations of Markdown Manager

• Price sales cannot be applied to auction style listings
• 1 Day Minimum Sale Duration
• 24 hour wait time from when an item goes off Sale to when it can go back on Sale.

If you want to make use of Markdown strategy for your eBay Store, you have to consider the following:

Find the best Markdown method for your items. Make sure that you test the ideas before going in for wholesale changes.

Limit the items that are on sale in your store. And if you want your whole store to be on sale then identify it as a clearance sale and schedule it during traditional clearance sale periods specific to your product category for example Christmas, New Year etc. So the idea of using Markdown manager is to attract more customers to your stores and convert them as your long term buyer.

Markdown strategy will not work out, if you are already giving discount sale in eBay. If you have to increase your regular pricing in order to make a Markdown strategy work, then carefully consider how this will work in your category.

Check other stores which are using this so that you can get an idea on how to use this strategy effectively for your store. You can offer discounts in shipping and handling charges during the sale period to attract new customers.

Using Markdown Manager every eBay seller can boost up their sales. Virtual Assistants at OBVA have written posts on eBay Auctions, How to become a topseller in ebay business, How to write effective listings, Search Engine Optimize Your eBay Listings to help you increase your sales in eBay. You can subscribe our RSS feed so that you may not miss our blogs posts on successful Ebay selling J.

If you need assistance to run your eBay store, please contact us. We never work for your competitors.